The European Social Norms Institute is committed to advancing the theory and practice of the social norms approach.
The social norms approach is a popular technique used to promote behaviour change. It has been used to address a range of issues including binge drinking, drug use, sexual health, bullying, water conservation and recycling.
This website provides researchers, health practitioners, educators and policy makers links to resources and provides a platform to share news about upcoming social norms events. If you are new to the social norms approach you might find our brief overview of the approach a good place to start.